BABY MONSTER News

BABYMONSTER released the emotional pop ballad "DESERVE," showcasing a more mature, intimate sound and will perform the track on MBC's Show! Music Core Saturday and SBS's Inkigayo Sunday as they gear up for a 2026–27 world tour

A2O LITE debuted with three 13-year-old members — Ayune, Oa and Aijing — and their single "Neon" quickly reached Melon’s Top 100, reigniting debate over whether Korea’s protections for child performers are sufficient for idols who debut before finishing middle school

Seventeen topped Pollstar's Asia touring chart with $97.4 million and 661,088 tickets as K-pop acts claimed six of the top 10 touring spots, while cumulative physical album sales reached 79 million through September — putting the industry on track to near 100 million for the year

Rookie girl group A2O Lite won its first music show trophy on The Show just seven days after debut with "Neon," which reached No. 1 on Melon's Top 100 in just over 24 hours and held the spot for six consecutive days

BABYMONSTER’s performance video for “We Go Up” surpassed 200 million YouTube views, marking the group’s 11th video and fourth dance performance to reach the milestone. The group returned from Jakarta, will release the digital single “Deserve” on Friday, and resumes its Choom tour in Bangkok in November

YG Entertainment says it will debut a five-member boy group and a four-member girl group once their title tracks are finalized, with demos due by year-end; YG also confirmed BABYMONSTER will release the digital single "Deserve" on Oct. 23 and TREASURE will drop "Shock" on Nov. 2

Tame Impala’s “Dracula” remix featuring BLACKPINK’s Jennie rebounded to No. 6 on the Billboard Hot 100 dated Oct. 17, extending its consecutive top‑10 run to 20 weeks — the longest such stretch for a K‑pop artist — and is charting in its 53rd week after peaking at No. 5; Jennie also surprised fans by joining The Weeknd onstage in Korea. Elsewhere on Billboard, Katseye’s “Animal” is No. 32 on the Hot 100; Stray Kids’ This & That is No. 29 on the Billboard 200, the KPop Demon Hunters OST and Katseye’s “Wild” placed Nos. 37 and 39, BTS’s Arirang is No. 43 in its 29th week, Enhypen jumped to No. 122, JO1 debuted at No. 139, and BOYNEXTDOOR’s “Home” reentered at No. 177

BABYMONSTER will release the digital single "DESERVE" on Oct. 23. YG chief producer Yang Hyun‑suk described the song as a slower track with stronger, more intense energy that signals a new “second chapter” and builds to an overwhelming emotional peak; YG also unveiled a moody black‑and‑white teaser and said a full-length album is planned for early next year as the seven-member group continues its CHOOM world tour — "DESERVE" is their first new music in about four months since June's "Sugar Honey Ice Tea."