K-pop boy band BoyNextDoor is rapidly becoming one of the most sought-after faces in both advertising and fashion, as brands across industries race to collaborate with the fast-rising group. The six-member group — Sungho, Riwoo, Myung Jaehyun, Taesan, Leehan and Woonhak — has recently gained attention in Korea’s advertising industry thanks to their growing popularity and positive public image. They were selected as models for a new global campaign for the Buldak spicy noodle brand and also became advertising faces for Binggrae’s iconic Banana Flavored Milk, one of South Korea’s most recognizable beverages. The partnerships with such widely known brands have helped cement the group’s mainstream appeal. BoyNextDoor has also expanded its presence in the advertising industry by becoming models for Nache Perfume and several color cosmetics products. The group’s influence is now spreading beyond commercials into the global fashion scene. Members Taesan and Leehan recently traveled to Paris to attend the Courrèges Fall/Winter 2026–2027 collection show. Their confident presence a

Jang Wonyoung of K-pop girl group IVE is once again dominating Korea’s advertising scene — this time with an unusual multi-brand collaboration that has prompted fans online to jokingly call her a “Jang Wonyoung ETF.” Jang, widely regarded as one of the most powerful advertising faces among fourth-generation K-pop idols, recently appeared in a new campaign launched by whiskey brand Jim Beam. The brand uploaded a promotional video titled “Ready to enjoy Jim Beam together?” on its official YouTube channel, drawing attention not only for Wonyoung’s appearance but also for its unusual concept. The campaign connects multiple brands from completely different industries through a single celebrity — Wonyoung herself. A total of nine brands that she currently models for participated in the project, including Woori Bank (finance), Amuse (beauty), Medicube (beauty devices), Eider (outdoor apparel), Dashing Diva (nails), Tommy Jeans (fashion), Dyson (home appliances), and Chemastars (hair care). Ten versions of the video were produced under the same title, with each brand’s version r