Japan remains the largest overseas market for K-pop, but new data suggests its global position is shifting. A report released last month by K-Pop Radar and the Korea Creative Content Agency’s Japan office found that while Japan’s K-pop market continues to grow in size, its share of global consumption is slipping as other regions expand more quickly. The report, based on YouTube data and a survey of Japanese K-pop fans, depicts a market that remains influential but is showing signs of maturity. D