On the first day of the year, thousands of BTS fans around the world received a letter. It was a postcard with New Year’s messages from the seven members of K-pop's biggest band. Printed just behind the paper, in an eye-catching shade of red, were three dots and a date — “2026.03.20.” The delivery was enough to send an estimated 78 million of BTS’ most ardent followers into chaos. Thousands of posts circulated online, all speculating about the meaning behind the message. Even international news outlets like CNN joined in on the conversation. Joyce Wong, a 43-year-old marketer from Hong Kong, who has been part of the BTS fandom — known as ARMY —for seven years, was among the lucky ones who received the coveted letter, which first revealed the date of the group's highly anticipated comeback. The letter was sent to fans of the band who subscribed to a membership service within a set period of time. Upon hearing the news, Wong immediately got to work. She booked her flights to Seoul for March, chose a hotel in the tourist district of Myeong-dong and was set for the experience