Today in K-Pop

Jang Wonyoung everywhere? Fans joke about a ‘Jang Wonyoung ETF’ as nine brands unite in unusual ad campaign
Korea Times

Jang Wonyoung of K-pop girl group IVE is once again dominating Korea’s advertising scene — this time with an unusual multi-brand collaboration that has prompted fans online to jokingly call her a “Jang Wonyoung ETF.” Jang, widely regarded as one of the most powerful advertising faces among fourth-generation K-pop idols, recently appeared in a new campaign launched by whiskey brand Jim Beam. The brand uploaded a promotional video titled “Ready to enjoy Jim Beam together?” on its official YouTube channel, drawing attention not only for Wonyoung’s appearance but also for its unusual concept. The campaign connects multiple brands from completely different industries through a single celebrity — Wonyoung herself. A total of nine brands that she currently models for participated in the project, including Woori Bank (finance), Amuse (beauty), Medicube (beauty devices), Eider (outdoor apparel), Dashing Diva (nails), Tommy Jeans (fashion), Dyson (home appliances), and Chemastars (hair care). Ten versions of the video were produced under the same title, with each brand’s version r

Breaking K-pop News

BoyNextDoor goes from ramen ads to Paris runways as brands rush to sign K-pop’s rising ‘it boys’
Korea Times

K-pop boy band BoyNextDoor is rapidly becoming one of the most sought-after faces in both advertising and fashion, as brands across industries race to collaborate with the fast-rising group. The six-member group — Sungho, Riwoo, Myung Jaehyun, Taesan, Leehan and Woonhak — has recently gained attention in Korea’s advertising industry thanks to their growing popularity and positive public image. They were selected as models for a new global campaign for the Buldak spicy noodle brand and also became advertising faces for Binggrae’s iconic Banana Flavored Milk, one of South Korea’s most recognizable beverages. The partnerships with such widely known brands have helped cement the group’s mainstream appeal. BoyNextDoor has also expanded its presence in the advertising industry by becoming models for Nache Perfume and several color cosmetics products. The group’s influence is now spreading beyond commercials into the global fashion scene. Members Taesan and Leehan recently traveled to Paris to attend the Courrèges Fall/Winter 2026–2027 collection show. Their confident presence a

Soompi

IVE has just set an impressive new record on the Korean music charts! On March 7 at 10:30 a.m. KST, Instiz’s iChart officially announced that IVE’s hit pre-release track “BANG BANG” had achieved its 116th perfect all-kill, meaning that it had spent a total of 116 hours sweeping the No. 1 spot on all the…

Blackpink's 'Deadline' lands at No. 11 on British Official Albums Chart
Korea Herald

K-pop girl group BLACKPINK has entered the top 100 of Britain's Official Albums Chart with its third EP "Deadline." The record, which marks the quartet's first group project since 2022, debuted at No. 11 on the Official Albums Chart Top 100 on Friday (local time), a week after its release on Feb. 27. The lead track "Go" debuted at No. 44 on the separate Official Singles Chart Top 100. According to YG Entertainment, the group's agency, the five-track album explores themes of confidence, growth an

BLACKPINK's 'Deadline' lands at No. 11 on British Official Albums Chart
Yonhap News

SEOUL, March 7 (Yonhap) -- K-pop girl group BLACKPINK has entered the top 100 of...

BLACKPINK's 'Deadline' lands at No. 11 on British Official Albums Chart
Korea Times

K-pop girl group BLACKPINK has entered the top 100 of Britain's Official Albums Chart with its third EP "Deadline." The record, which marks the quartet's first group project since 2022, debuted at No. 11 on the Official Albums Chart Top 100 on Friday (local time), a week after its release on Feb. 27. The lead track "Go" debuted at No. 44 on the separate Official Singles Chart Top 100. According to YG Entertainment, the group's agency, the five-track album explores themes of confidence, growth and unity, combining elements of EDM, hip-hop and pop. "Go" features powerful sound production and a chant-driven hook, complemented by the prerelease "Jump," the retro hip-hop track "Me and My," the anthemic "Champion," and "Fxxxboy," described as a more subtle and emotional track.

Soompi

JTBC’s new drama “Still Shining” has entered the weekend ratings battle! On March 6, the new romance starring GOT7’s Park Jinyoung and IZ*ONE’s Kim Min Ju aired its first two episodes consecutively. According to Nielsen Korea, “Still Shining” premiered to average nationwide ratings of 2.1 percent and 1.7 percent for its first and second episodes…

Soompi

BLACKPINK has set a new sales record with their latest album! Last week, BLACKPINK made their highly-anticipated comeback with their new mini album “DEADLINE” on February 27. By the end of the day, it had already sold over 1.46 million copies, setting a new record for the highest first-day sales of any female artist in…

Soompi

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups! The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from February 7 to March 7. BTS held onto their spot at the top…